PRE Q&A #1, October 24, 2007
As promised, this file has been updated with the answers from today. Hope you enjoy!
1. Email. Our company needs it, and our needs are going to consistently change. What should we do?
Simple answer: get a Berson Hosting Package. If you’re in it for the web site, then your email will tag along. If you’re only in it for the email, then a web site space will tag along. You can’t lose! Also, for the hosting fee, Berson3 actually administers your email…meaning that if you need to add new addresses, or change passwords, or whatever…you just call us and we take care of it.
2. What does some of the stuff you do cost? I mean, really. Enough with the hype, what are the numbers?
Two numbers: 55 per quarter for hosting, 198 per page on the web site. Extremely fair and aggressive pricing.
3. My sites’s old and outdated. What options do I have?
Go for the facelift! By simply changing the layout and appearance of your site, you’ll regain your customer’s interest and also your own. Plus, it’s much, much cheaper than making a completely different site from scratch.
4. Ok, so if you’re so great and can fix my site, what do I need to get to you so that you can actually change it?
FTP info: Username & Password. That’s it. Really.
5. How often should I update my site?
As often as possible! Constantly generate new information or content…it keeps your customers interested, which means they’ll keep coming back and keep thinking about your company.
6. Chicken or the egg? Or rather, which is more important – advertising and getting the people to the site , or the content they see when/if they get there?
Quality retains customers…flashy advertising gets them there. If you want your business to last, focus on content..otherwise, you’ll have “flash-in-the-pan” success…and then fizzle quickly.
Thanks for reading/listening today!
